Connector Guide

Clarant — HubSpot Integration Setup Guide

Connector setup~10 minute readRequires HubSpot admin access

Overview

Clara is an AI-powered enterprise assistant that connects HubSpot, SharePoint, Gmail, Outlook, Slack, Microsoft Teams, Salesforce, and other business systems into a unified knowledge platform.

With Clara, users can:

  • Search and retrieve information from HubSpot CRM using natural language.
  • Ask questions across documents, emails, chats, meetings, and CRM systems.
  • Receive AI-generated answers with source citations.
  • Organize content into workspaces for teams and departments.
  • Access business knowledge from multiple connected systems in a single interface.

Prerequisites

Before connecting HubSpot to Clara, ensure that:

  • You have an active Clara account.
  • You have a HubSpot account.
  • You have permission to install applications in HubSpot.
  • You have access to the Clara administration portal.

Install the Integration

Follow these six steps to authorize Clara to access your HubSpot data.

Sign in to Clara

Open Clara and sign in using your account credentials.

Clara sign-in page showing the email and password login form
Step 1 — Sign in to your Clara account.

Navigate to Connectors

Open the navigation menu and select Connectors.

Clara Connectors dashboard listing available integrations
Step 2 — The Connectors dashboard.

Select HubSpot

Locate the HubSpot connector and click Connect.

HubSpot connector card with a Connect button in the Clara Connectors dashboard
Step 3 — The HubSpot connector card.

Choose your HubSpot account

After clicking Connect, you will be redirected to HubSpot. Select the HubSpot account you wish to connect, then click Choose Account.

HubSpot account selection screen prompting the user to choose which account to connect
Step 4 — Choose the HubSpot account to connect.

Review permissions

Clara requests access to HubSpot data required to provide AI-powered CRM insights. Requested permissions may include:

  • Read CRM objects
  • Read contacts
  • Read companies
  • Read deals
  • Read tickets
  • Read engagement data

Review the requested permissions carefully, then click Connect App.

HubSpot scope approval screen listing the read permissions Clara requests
Step 5 — Review and approve the requested scopes.

Connection complete

After successful authorization:

  • You will be redirected back to Clara.
  • HubSpot will appear as Connected in the Connectors dashboard.
Clara Connectors dashboard showing HubSpot with a Connected status
Step 6 — HubSpot now shows as Connected.
ConnectedOnce HubSpot shows as Connected, continue to configuration to make its data available inside a workspace.

Configure the Integration

Verify the HubSpot connection

  1. Navigate to Connectors.
  2. Confirm HubSpot displays a Connected status.
Clara Connectors settings page showing HubSpot, Gmail, Outlook, Slack, Fireflies, and Fathom with a Connected status
Confirm HubSpot displays a Connected status in the Connectors dashboard.

Configure workspace access

  1. Navigate to Workspaces.
  2. Create a new workspace or open an existing workspace.
  3. Assign connected HubSpot data sources to the workspace.
Clara workspace management page where data sources are assigned to a workspace
Assign HubSpot data sources to a workspace.

Configure data sources

Within the workspace, toggle which connected systems should be available (see the connector panel above). Examples:

  • HubSpot CRM
  • SharePoint
  • Gmail
  • Outlook
  • Slack
  • Salesforce
Workspace connector panel with HubSpot toggled on alongside Gmail, Outlook, Slack, Fireflies, and Fathom, beside the list of included workspace files
Toggle which connected systems are available as data sources for the workspace.

Using Clara

After setup is complete, users can begin asking questions using natural language.

Sales pipeline questions

  • Which deals are closing this month?
  • Show my top open opportunities.
  • Summarize my sales pipeline.
  • Which deals have had no activity for 30 days?

Contact questions

  • Find contacts associated with Deal X.
  • Show recent activity for Company Y.
  • List recently created contacts.

Business knowledge questions

  • Search documents related to customer onboarding.
  • Find meeting notes discussing pricing changes.
  • Summarize customer feedback from multiple sources.

Example AI response

Clara retrieves information from connected systems and generates a consolidated answer. The response may include deal information, contact details, pipeline insights, document references, and source citations.

Clara answering a HubSpot CRM query with deal details and source citations
Example — a HubSpot query answered with citations.

Citations & Sources

Clara provides citations whenever source information is available. Sources may include:

  • HubSpot CRM
  • SharePoint documents
  • Emails
  • Meeting transcripts
  • Slack conversations
An Clara answer showing inline citations linking back to their original sources
Every answer links back to its sources.

Disconnecting HubSpot

Important

Disconnecting HubSpot prevents Clara from accessing new HubSpot data.

Existing indexed information may remain available according to your organization's data retention settings.

Disconnect steps

  1. Navigate to Connectors.
  2. Locate HubSpot.
  3. Click Disconnect.
  4. Confirm the action.
Disconnect HubSpot confirmation screen in the Clara Connectors dashboard
Disconnecting the HubSpot connector.

Uninstalling the Integration

To completely remove Clara from HubSpot:

  1. Log in to HubSpot.
  2. Navigate to Settings.
  3. Select Integrations.
  4. Locate Clara.
  5. Click Uninstall.

You may also follow HubSpot's official uninstall instructions available in the HubSpot Knowledge Base.

Data impact of uninstalling

Before uninstalling, consider the following:

  • HubSpot access permissions will be revoked.
  • Future synchronization will stop.
  • New CRM data will no longer be available in Clara.
  • Existing indexed content may be retained according to organizational retention policies.
  • Previously generated conversations and insights may remain accessible unless deleted by an administrator.

Privacy & Security

Clara is designed with enterprise security and privacy considerations. For additional information, refer to:

  • Privacy Policy
  • Terms of Service
  • Security Documentation
  • GDPR Compliance Information

Troubleshooting

IssueWhat to check
HubSpot does not appear connectedVerify that authorization was completed successfully. Confirm the correct HubSpot account was selected. Reconnect the integration if necessary.
No CRM results returnedVerify that HubSpot contains accessible CRM records. Confirm that required permissions were granted. Ensure the workspace includes the HubSpot connector.
Access issuesContact your Clara administrator if you experience permission-related issues.

Support

For assistance with installation, configuration, or troubleshooting:

Email supportsupport@clarant.ai